Businesses, Public and Private Organizations, Entrepreneurs and Individuals across the globe are struggling to define the role of the internet, the digital age and the social media in their businesses, in their organizations and in their day to day dealings with Employees, Staff, Customers, Clients, Business Partners and all!!! We do not exactly know what the future holds for Digital and Social Media and how to best deploy them in Business to Business (B2B), Business to Client (B2C) and Business to Employee and Staff (B2E). This discussion thread will analyze the past, the present and the future of Digital and Social Media and its influence on doing business, on organizational behavior, and, conducting CRM, HRM, PR and more for the rest of 21st Century.